Mission and values

This is what we do here at Fideuram - Intesa Sanpaolo Private Banking.

Our mission

Taking care of our clients’ well-being lies at the heart of what we do. We are committed to protecting the assets of those who rely on us with outstanding advice.

A relationship based on listening, satisfaction and trust between customer and private banker is what makes our business model unique: we foster it every day with passion, dedication, and transparency and by complying with the rules.

Our Values

  • courage

    DECISIONAL COURAGE TO CREATE THE FUTURE
    We look to the future. Hence, consistently with our organisational history, we resolutely persevere in responsibly seeking innovative, far-sighted and deeply involving solutions..

  • inclusion

    THE POWER OF DIVERSITY
    We create the conditions for each individual to fully express himself or herself, as we need each one’s qualities.

  • trust

    THE BOND THAT CREATES VALUE
    We cultivate a "precious asset" that, based on words and facts, will generate mutual credibility, satisfaction and well-being.

  • unity

    WE ARE STRONGER TOGETHER
    The feeling of being united expresses the essence of what we are. It guides us in identifying the right and consistent choices, and strengthens us to face both present and future challenges together.

  • growth

    THE AMBITION OF THE COMMON GOOD
    We create our common well-being for today and tomorrow by seeking a balance between ambition and long-term sustainable growth, with particular focus on new generations.


Our distinctive traits

  • uniqueness

    an exclusive business model in the market, guaranteed by a major group and by a solid entity by nature.

  • leadership*

    the leading Italian private bank, with almost 6,700 personal financial advisers and AUM of 359.8 billion euro.

  • innovation

    pioneers in the financial advisory market in Italy, with a unique model built around your needs.

  • exclusivity

    exclusive services for Private customers, a Portfolio Advisor who supports our personal financial advisers and develops customised solutions.

  • excellence

    a solid reputation and a constant commitment to the utmost transparency with our customers.

*Data as of 31 December  2023 – Source: Integrated Annual Report